Week Six

Final hand in

Rationale

For my poster I chose the issue of inequality around primary homelessness (those who sleep on the street). My target audience is people who ignore, stereotype, dismiss or are rude to homeless people in an attempt to engage with their empathy and raise awareness. For my first poster I chose to convey through rhetoric the specific issue of stereotyping and labelling, while my second poster is focused more on the issue of ignoring homeless people.

I used the same homeless person for both my posters as his face best conveys homelessness in an emotive way (wehi) with a strong ethos approach (ihi) in both. Both posters are modern, with the blue one reminiscent of technology and the brown one showing a dirty urban theme.

For my fonts I chose distressed rugged writing to worked with the desperate stressful situation I’m addressing, with the handwritten one referencing writing on cardboard often used by beggars.