Week Six

Final hand in

Rationale

For my poster I chose the issue of inequality around primary homelessness (those who sleep on the street). My target audience is people who ignore, stereotype, dismiss or are rude to homeless people in an attempt to engage with their empathy and raise awareness. For my first poster I chose to convey through rhetoric the specific issue of stereotyping and labelling, while my second poster is focused more on the issue of ignoring homeless people.

I used the same homeless person for both my posters as his face best conveys homelessness in an emotive way (wehi) with a strong ethos approach (ihi) in both. Both posters are modern, with the blue one reminiscent of technology and the brown one showing a dirty urban theme.

For my fonts I chose distressed rugged writing to worked with the desperate stressful situation I’m addressing, with the handwritten one referencing writing on cardboard often used by beggars.

Week Six

Session One

Final Tweaks and adjustments, getting feedback and advice on typography mostly.
Finding the right font for this one has proven to be far more difficult than anticipated. I know what I'm looking for in a font but it's very hard to find one that's just right. Ideally one that's hand written and conveys distress and desperation. Most of the handwritten ones I find look too friendly or naive, or just weren't quite right.

I find this font to be the best so far. It's both handwritten and distressed. Red text doesn't work, stick with black.

With help from Matt we came to the conclusion that the clean cyan text wasn't working anymore, and like the other poster it needed something more distressed. I think this one [above] is too unreadable.

This font is working well on this one, distressed but still easily readable. I toyed with the idea of putting the text over the eyes, I think it works but very differently to having the text away from the eyes. Having it over the eyes de-humanises the person and draws the attention of the reader to the words in the background rather than the person. I think it works on a level that expresses the human is no longer seen, covered by the labels and detached. The text does need to come down more but maybe not over the eyes.

Away from the eyes brings in the more human aspect, more connection, more emotive. The reader's eyes go directly to the person's eyes rather than straight to the background text. 

As an idea to bring the text down but not over the eyes Matt suggested I tilt it. I don't think this works so well personally, there's a strong linear visual in this poster with all the background text and I think the slanted title jars against this too much. 

I like the position and font of the smaller text best in this one. I really like the more subtle hint of blue rather than making the whole title blue.

Development

Varying changes in typography and composition. 

The distressed type works well to convey the feeling of the poster

Week Five

Session Two

Today we workshopped our compositions, critiquing ours peers and getting advice from our tutors.

Prefer this font and wording

Development

'SkullFace' Just trying out a bunch of compositions and seeing what fits.

Too stiff

Like the handwriting

Loose the skull, doesn't work anymore

Worky work work

E.g. Further development of 'TextFace'

Prefer this heading position. Need to move face down however

Centre alignment doesn't work

Second favourite positioning. Blocky font better

Blue more melancholly

Subheading best so far

Development

[above] Looks a bit scary - the expression looks a little threatening, reminiscent of a horror movie. Especially with tag line, makes it seem like he's coming to get you

Week Five. (Interim)

Session one.

-Visual solution clear enough

-Central issue clear because of text

-Both are visually engaging

-Beanie in skull poster needs to be more ragged

-Try colour in the text one, red perhaps?

-Try dropping the skull's opacity rather than blurring it

-People liked the simple colour palette 

-Placement of skull much better

someone had a similar theme to mine though their fact said 'over 40,000' rather than 2000. These are two different facts, they're focusing more on 'secondary homelessness' which is sleeping in cars, at friend's houses and not actually having a home, where as my fact is solely people who sleep rough on the street. I should maybe make this more clear though

Further research to prove it/double check

http://www.radionz.co.nz/news/national/305536/one-in-100-nzers-are-homeless-study

New idea development

This idea just kind of formed while I was playing around with distortion on my other poster design. It took me literally hours to do the text placement over the face, for some reason it wasn't working for me. So I gave up on the tutorials and played around with just using an overlay filter, which seemed to work pretty well.

Development

After my discussion with Matt and Jacquie I made a better render of the beard and hat, making it far more visually indicative of a homeless person. 

I played around with many different compositions and distortions to try and create the right aesthetic; making the skull hard to identify up close and finding a position that works with the message.

Way too close, looks almost threatening and almost amusing with the headline

The hand written text isn't really working for me, looks too much like a horror film movie poster with the skull, especially in red.

The high contrast and shape of the skull makes it pretty hard to distort beyond recognition