It was good to get a feel for our overall project this term and see some compelling and interesting examples. It was also really helpful to have an overview of our brief and what we're being marked on.
- Depth of study and research
- Design and pull apart appropriate concepts
- Composition and design knowledge
- Work with energy, hard and fast. Evolve concept.
- Work with paint, physically cut and print and get messy. Get creative and experiment
- Concept driven, know your issue and articulate it clearly
Terms to utilise:
Visual Rhetoric - art of persuasion with a desired outcome
Juxtaposition - pairing of two elements of create contrast and ideas
Subversion - the addition/subtraction of something to create a new element
Parody - mocking imitation of a style
Pastiche - celebratory imitation of a style
Homage - direct reference to original in celebration
Satire - humour as irony or sarcasm
Poster analysis
Bright yellow = warning/danger. Hook = painful, almost violent. Scale, bold eye-catching. Clever design makes you think
Feel on edge, worried, concerned. Alarming
Pathos
Warm colours, bodily. Look like heart-wrenching domestic violence ad or animal cruelty activism. Strange juxtaposition to be an event poster. Sad, painful, raw
Humour. Many implications. PVC - kinky or medical. Saying 'fuck you' to AIDS. Funny, though knowledge of context is also sad.
Shock, anger, sadness, humour. Brought back home by family style photo and child in front. Looks normal from a distance. Painful to look at because of knowledge and implications. Disturbing
Ihi: Anger, blood red, pain. Wehi: pain, sadness, frustration.
Writing very jarring to background. Clever imagery and metaphor.
Session two.
I was initially concerned for the debate. Nervous, and annoyed that we were doing this but having done it now I understand it's value much better. Not just as a means for researching both sides but as a way of understanding a verbal argument can be translated to a visual one. How to convince an audience using Pathos, Ethos and Logos methods and the value of regulating these methods rather than relying on one or another alone. It was also a much more engaging way to take in information than just being presented with readings.
Brainstorming was useful as ever, though I don't feel I had time to get in depth enough in class. Further brainstorming necessary.








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