Today we had the interim/critique among peers and staff of four of our concepts. This was to get critical feedback and help us refine our ideas and pick a design to move forward with.
This stage in the process is essential and gives you and idea of what works, what doesn't and how other people respond to your work.
Three little pigs - poster wouldn't be clear without the text. Perhaps it needs some indication of their houses, like the ruined straw house, ruined wood house then a cardboard box or something to indicate the lack of house.
-Out of the three story based posters the three little pigs one is strongest, best use of FDPs, most dynamic, most recognised story (someone didn't know E.T. and someone didn't recognise Dorothy's shoes).
Dorothy - Again not clear without the text but the text makes it very clear
E.T. - Got a laugh.
- The person who didn't know E.T. suggested the finger points at something like the writing or a cardboard box.
The three story based poster ideas have the best potential for development and style while the FB one doesn't have that. The Ethos aspect of the story ones were appreciated.
Facebook - voted favourite
- Most relatable to modern people as almost everyone has fb but not everyone knows E.T. etc.
- FB one best use of Pathos
- Try some more casual, relatable text in fb one
- Try image of glowing phone rather than screen shot
- Try just using speech bubble and 'seen' and cut out the rest for more impact
Rest of class on FB poster:
Issue - Housing. Lack of support for housing. Something dumb about Jenny Craig. Housing through FB
Identify the idea - Idea is very clear, %100 got it. Relatable and relevant to people our age. Clever
Why/why not - Change name, Jennifer Craig too much association with weight loss program. Make it so more time has passed for more impact.
What is designer commenting on - Our politicians don't care
Designer uses Pathos - easily recognisable as facebook.
I really appreciated genuine feedback from the group and from the class and I really enjoyed going around and seeing everyone else's work
I think some of the feedback was irrelevant such as the comments about 'Jenny Craig'. Seemed those comments made it that people didn't bother with any useful feedback. I forget 'Jenny Craig' is a thing but it's also really good that I was reminded of this. It's a very famous weight loss program so it definitely takes away from any issue I'm trying to address and confuses the reader.
The feedback was really helpful in helping me decide which design to stick with and which designs didn't work. I have very clear ideas of what direction to go in now and I know what questions I have to ask myself and address.
Critique with Jacquie:
Agreed with class feedback that FB one is strongest and most emotionally engaging.
Also like the Dorothy one but mentioned the background looks like the result of a natural disaster which doesn't relate to equality. Be careful of the contrast between the story space and the gritty reality of homelessness - make sure it's very purposeful.
Likes the way the fairy tales take one back to childhood. This creates a specific Pathos regarding children and nostalgia.
With the three little pigs poster the wolf is very dominant which can give the impression the wolf is to blame/is the scary part of this design rather than the lack of housing.
Back to FB one, very powerful because it's in first person which is something the others lack. Makes it more personal.
The three story pieces are a little less personal, to change that make them first/second person.
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