Just notes, brainstorming and thumbnails
- Trying to hit that point of relatability among the well off and obnoxious. Using well loved icons/characters? Using something instantly recognisable like a facebook message/movie star/classic fairy tale.
- Target audience - middle/upper class, those who don't understand, who can't empathise.
- To bring awareness to: Those who experience 'primary homelessness' - sleeping rough on the street, in make-shift shelters or in state shelters who have no support system
- Call to action - be kind, understand, be aware, don't ignore
Just an initial mock up, looks terrible of course. Too wordy. Made it black as though she were floating in the void but I think it needs a different background.
Just a further development. Not sure if I'll go with this idea yet though
Furthering the facebook message idea:
Needs to be simpler?
Notes on fb message idea:
Three little pigs brainstorming:
Strongest thumbnail. I like the dynamic use of space, scale and composition. Colour will change of course, this is just a composition mock up.
I'm less keen on this one. Doesn't work as well, I think the symmetry and composition are a little weak/needs development.
Reversing the story? "The wolf only wanted some shelter" or something
Just to confuse you, these are all from the same page:
E.T. ideation:
Quick mock up:
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